Creative Direction | Design Production
FWD.us I Am An Immigrant Campaign
Problem:
How to register new names and engagements on social media to sign up for Immigrant Heritage Month events across the country.
“This campaign utilized a cross-media multi-year marketing strategy to energize local communities to turn out for FWD.us’s I Am An Immigrant events around Immigrant Heritage Month (June in the United States). ”
Solution:
Early in the year the campaign began rolling out acquisition creative on Facebook and Twitter to encourage Sign Ups and RSVPs for the events. They would be added into the client’s database to receive news and updates related to the initiative.
This acquisition period was repeated for each year the I Am An Immigrant initiative ran.
FWD.us then ran ads advertising for their I Am An Immigrant and I Stand With Immigrants merchandising to drive donors and acquisition to their site and raise awareness. These ads primarily ran on Facebook, Twitter and Instagram.
Surrounding the event and into the next year, FWD.us ran #CelebrateImmigrants and #ShareYourStory campaigns utilizing Facebook and Instagram stories to connect with audiences and amplify their personal stories.
In 2017, during their I Am an Immigrant campaign, FWD.us hosted their I Am an Immigrant Pop-Up Experience in New York, Los Angeles, and San Francisco. Each pop up focused on community, storytelling, and resource sharing. The event featured story collection booth, art exhibition, and interactive art piece, and a merchandise store.
Below: Photos from the event that we helped promote
Role: Lead Digital Designer on years 2016-2019
Programs Used: Photoshop
Read the Rising Tide Case Study here.